Willayat Nizwa, Governorate of Ad Dakhliyah
Type of Business
Wholesale of clothing, household, perfumes and cosmetics.
Business Owner
Salima Salam Al Shukaili
Business Brief
The business is one year old and provides many items like: Women`s clothing, colorful Sheela`s, Children`s clothing and shoes, selling perfumes and lotions, selling confectionary and sewing sets for newborns.
Benefits of Attending the Program
For Salima this is the first training program she attends, this helped her to learn:
• The importance of building her managerial skills.
• Having separated personal and business bank account.
• Using excel program to manage the monthly cash-flow.
• Preparing the budget and financial statements to manage the liquidity.
• How to deal with the customers.
• Branding and marketing.
Usage of the Grant
Salima used the grant to improve her current shop`s status by:
• Re-decorating the shop.
• Purchasing a cash machine for the shop.
• Purchasing new row materials.